Available in 20+ markets European origin · EU standards Edition 2026 / I

Corporate · Avantis pet food brands

Your global partner in pet food — from Europe, for distributors who lead.

Four pet food brands built for distributors who lead their market — from superpremium specialty to volume retail. One catalogue, full export documentation, exclusive territory agreements. Produced under European standards, shipped across four continents.

Become a partner Explore the brand system

Brands

Pure, Avantis Pet, Petcool, Comet.

Markets

20+

Active distribution across Europe, Asia, MENA and Africa.

Origin

European production to strict EU food-safety standards.

Model

B2B

Exclusive distribution agreements. Private label development.

The Avantis approach

Not a catalogue. A portfolio.

Most pet food suppliers give you one brand and expect you to fit the rest of your shelf elsewhere.

We took the opposite approach. Four complementary brands — engineered to sit next to each other on the same shelf, cover every price tier from superpremium to entry, and let a single distributor lead an entire market with one relationship, one supplier, one set of export documents.

When you sign with Avantis, you don't get a product. You get a system built to make your life simpler and your margin healthier.

The four-brand system

Four brands.
Every tier, covered.

Each brand is engineered for a specific retail tier and channel. Not a scattershot portfolio — a coordinated system where each brand owns its position and supports the next. Click any brand to explore its dedicated page.

Price positioning · index (0–100) Figure 01 · Portfolio matrix

Pure Superpremium · Holistic

92 / 100

Avantis Pet Premium · Smart Nutrition

70 / 100

Petcool Volume · Full Range

45 / 100

Comet Entry Level · Grocery

22 / 100

Superpremium · Holistic

The specialty brand.

Fresh meat, single protein, slow cooking. Built for pet shops, vets, and specialty retail where label-reading shoppers command premium pricing.

12SKUs

20%Fresh meat

100%Natural

Explore Pure→

Premium · Smart Nutrition

The scale premium.

Veterinary formulation with botanical effects. ACP cooking process, Triple Action care. Premium positioning at a viable price point — for markets that reward quality with accessibility.

Volume · Full Range

The full shelf.

Dry food, wet cans, wet trays and cat litter — the entire category from one brand. One supplier, one invoice, one set of freight terms. Operational simplicity that pays back the switch.

30+SKUs

4Categories

1Supplier

Coming soon·

20kg

Grocery format

Entry Level · Grocery

The volume entry.

Accessible pricing, 20 kg format, grocery channel. Built for markets where the conversation starts with price — and where Avantis protects margin through operational efficiency.

2SKUs

20kgFormat

EUOrigin

Explore Comet→

Private label

Or build your own brand
— we'll make it real.

Some distributors don't want to carry someone else's brand. They want to own one.

We develop private-label pet food from the recipe up — formulation, packaging design, regulatory compliance, production and export documentation. You bring the market. We bring the product.

The same European standards that run through Pure, Avantis Pet, Petcool and Comet run through every private-label line we produce. The difference is whose name is on the bag.

Start a private-label project

Briefing

Market, positioning, price tier, volume targets. We agree the commercial frame before any formula is touched.

Week 1

Formulation

Recipe proposal, ingredient specs, nutritional profile. Adjustments and sign-off before tooling moves.

Week 2 – 3

Design & compliance

Packaging design with your brand, regulatory review for the destination market, artwork approval.

Week 4 – 6

First production

EU-certified manufacturing, quality control, full export documentation. Container on the water.

Week 8 – 10

Why Avantis

What makes us worth signing.

Four reasons distributors stay with us. Not marketing differentiators — structural decisions that change your margin, your operation, and your relationship with your market.

Editorial portrait · Avantis Pet Plate 02 / III

N°01

European origin, European rigour.

All our pet food is produced under strict EU food-safety standards — with the regulatory documentation, traceability, and labelling compliance that serious importers require. No ambiguity, no shortcuts.

EU · Full regulatory compliance

N°02

Four brands, one relationship.

Stop stitching your pet food shelf together from five suppliers. One commercial contact, one invoice, one freight consolidation, four brands covering the full retail spectrum. Operational complexity that pays back immediately.

1 supplier · 4 brands · 1 export channel

N°03

Exclusive territories, protected investment.

One distributor per brand per country. When you build the market, you keep it. No parallel imports from other buyers, no sudden competitors under the same logo. We grow only when you grow.

1 partner · 1 market · 1 brand

N°04

Commercial support that works.

Marketing materials adapted to your market, product training for your sales team, regulatory support for imports, and a direct line to our commercial team. We respond within 48 hours — and we answer the phone.

48h response SLA · Active support

Store opening · Avantis Pet retail · Shanghai · 2019

From Europe to the shelf, straight.

Real markets, real shelves

We don't just ship pallets. We open stores.

Avantis brands sit on real retail shelves across more than twenty countries — in specialty pet shops, veterinary clinics, grocery chains and, where our partners commit, flagship stores under the Avantis Pet banner itself.

Every container we ship reinforces the same principle: we're not here to move volume. We're here to build distribution that lasts.

20+Countries active

5Continents shipped

48hPartner response

Markets

Active in four continents.

Avantis brands ship from Europe to more than twenty markets across Europe, Asia, MENA and Africa. Each partner operates under exclusive territory agreements — we don't flood a market, we commit to it.

From Europe · To the world

One partner per territory.
Protected, supported, committed.

Figure 02 · Active markets Rev. 2026.1

Europe

Spain · Portugal · France · Italy · Germany · Poland · Nordics · Balkans

8+active markets

Asia & MENA

China · Vietnam · Hong Kong · UAE · Saudi Arabia · Georgia · Azerbaijan

7active markets

Africa

Nigeria · Egypt · Morocco · Tunisia · South Africa

5active markets

Americas

Mexico · Colombia · Peru · Chile · Dominican Republic

5active markets

Active markets

20+

Countries with at least one active distributor.

Continents

Europe, Asia, Africa, Americas.

Container exports

200+

Full-container shipments per year.

Territory model

1:1

One exclusive partner per brand per market.

Partner voices

What distributors say
about working with us.

A distributor commits capital, shelf space and reputation. These are direct words from the partners who chose to put Avantis brands on their trucks and in their stores.

The Petcool full-range approach let us simplify our buying process while increasing shelf presence. Margins improved without losing competitiveness.

Avantis Pet opened a premium segment we couldn't access before. The Triple Action formulation story resonates with our veterinary channel — and the margin supports it.

Private label development was faster than we expected and the compliance documentation was ready when we needed it for customs.

Response time is what made the difference. When our market had a regulatory question, we had an answer within the same business day.

Pure gave us a superpremium position we'd been missing. Fresh meat, single protein, clear label — it sells itself to the right buyer.

The exclusive territory agreement is the reason we signed. No parallel imports, no surprises. Our investment in the brand stays protected.

How to partner

From enquiry
to first container.

Four weeks on average. A clear, documented process with no surprises — from first conversation to a shipped container with full export paperwork. Each step has defined deliverables and response times.

Step 01

Week 1

Territory check

Initial fit

We verify territory availability, walk through the brand portfolio, and agree which brands fit your market and channels.

Step 02

Week 2

Commercial terms

Agreement

Pricing, volume commitments, territory exclusivity terms, and marketing support package — signed before any order is placed.

Step 03

Week 3

Documentation

Import readiness

Full regulatory documentation for your country: certificates, labelling compliance, customs codes, sanitary permits.

Step 04

Week 4

First shipment

Container on the water

First order produced, packed, loaded, documented and shipped. Commercial support handoff for launch in your market.

Ready to check if your territory is available?

Tell us your country and which brands you'd consider distributing. We respond within 48 hours with territory status and next steps.

Check my territory